Showing Why This California Wine Region is (Even) Cooler Than You Think

MISSION

Reinvigorate Paso Robles Wine Country Alliance’s goal to promote Paso Robles Wine Country through a media relations program that highlights its diversity and prominence as a domestic winemaking region

STRATEGY

Highlight the unique attributes of this region through a dedicated pitching program and Twitter Chat, as well as press trips targeted to key markets

RESULTS

224 Agency-secured media placements for 885,260,516 total impressions
New York City event program with 1 media dinner,
1 masterclass, 1 walk-around tasting and 1 consumer event
44 media and trade, and 22 consumers attended across activations
1 Twitter Taste & Chat with 21 influential participants
11,790,929 impressions
5 press trips with 29 qualified media

MISSION

Reinvigorate Paso Robles Wine Country Alliance’s goal to promote Paso Robles Wine Country through a media relations program that highlights its diversity and prominence as a domestic winemaking region

STRATEGY

Highlight the unique attributes of this region through a dedicated pitching program and Twitter Chat, as well as press trips targeted to key markets

RESULTS

224 Agency-secured media placements for 885,260,516 total impressions
New York City event program with 1 media dinner,
1 masterclass, 1 walk-around tasting and 1 consumer event
44 media and trade, and 22 consumers attended across activations
1 Twitter Taste & Chat with 21 influential participants
11,790,929 impressions
5 press trips with 29 qualified media

COGNAC

A Return to Classic Cocktails’ Roots with Spirited 360° Crawls

ALSACE ROCKS

Riffing Off this Terroir-Driven Region with an Integrated Media, Trade and Consumer Campaign

CHAMPAGNE LAURENT-PERRIER

Building a Brand’s Bubbly Personality Through Profiles

AMY’S KITCHEN

Cooking Up Bespoke Content and Events with Food52

GOAT CHEESES OF FRANCE

Slicing into the US with Inaugural Awareness Campaign

BORDEAUX WINES

Changing the Conversation on a Classic Region Through Impactful Press and Events

PROVENCE ROSÉ GROUP

Seeing 4 Top Markets Through Rosé Glasses with Media and Influencers