Riffing Off this Terroir-Driven Region with an Integrated Media, Trade and Consumer Campaign
MISSION
To bring awareness to the region of Alsace and its range of top quality wines, make an impact in one of the most important wine markets: New York City
STRATEGY
Create a month-long campaign, Alsace Rocks, to celebrate the region’s high quality, yet affordable terroir-driven wines through integrated retail tastings, restaurant promotions and consumer pop-up parties. The month culminated in a grand tasting for trade and media, featuring two masterclasses held by a Master Sommelier and the region’s Chief Educator
RESULTS
110 trade and 30 media attended the grand tasting
45 producers and 156 wines were featured
26 supporting events with an estimated 2000+ consumer attendees
7 media partnerships with a total reach of 6.5 million+
5 videos produced
320 media placements with a total potential audience of 81 million+
77,931 social media impressions
MISSION
To bring awareness to the region of Alsace and its range of top quality wines, make an impact in one of the most important wine markets: New York City
STRATEGY
Create a month-long campaign, Alsace Rocks, to celebrate the region’s high quality, yet affordable terroir-driven wines through integrated retail tastings, restaurant promotions and consumer pop-up parties. The month culminated in a grand tasting for trade and media, featuring two masterclasses held by a Master Sommelier and the region’s Chief Educator
RESULTS
110 trade and 30 media attended the grand tasting
45 producers and 156 wines were featured
26 supporting events with an estimated 2000+ consumer attendees
7 media partnerships with a total reach of 6.5 million+
5 videos produced
320 media placements with a total potential audience of 81 million+
77,931 social media impressions
