Slicing into the US with Inaugural Awareness Campaign
MISSION
Establish the Goat Cheeses of France category in the US through a unified, first-ever, media and marketing campaign
STRATEGY
Create clearly identifiable branding and strategy that showcases the origin and authenticity of Goat Cheeses of France: The Original Chèvre. 360° campaign includes logo, visual identity, partnerships, recipe development, consumer events, website, social media and extensive media relations
RESULTS
Rooftop launch party with 28 journalists
Tastings for 8 top publications including Food & Wine, O,
The Oprah Magazine, Family Circle and Real Simple
130 Agency-secured placements for 287,396,250 total impressions
61 fromages served to 2,700+ cheese-loving consumers in 4 major markets
Collaborated with prominent publications and bloggers yielding
9 articles, 10 recipes and 5 consumer giveaways
MISSION
Establish the Goat Cheeses of France category in the US through a unified, first-ever, media and marketing campaign
STRATEGY
Create clearly identifiable branding and strategy that showcases the origin and authenticity of Goat Cheeses of France: The Original Chèvre. 360° campaign includes logo, visual identity, partnerships, recipe development, consumer events, website, social media and extensive media relations
RESULTS
Rooftop launch party with 28 journalists
Tastings for 8 top publications including Food & Wine, O,
The Oprah Magazine, Family Circle and Real Simple
130 Agency-secured placements for 287,396,250 total impressions
61 fromages served to 2,700+ cheese-loving consumers in 4 major markets
Collaborated with prominent publications and bloggers yielding
9 articles, 10 recipes and 5 consumer giveaways
