FINALIST OF PRNEWS
INTEGRATED COMMUNICATIONS
ELITE AWARDS 2019

A Return to Classic Cocktails’ Roots with Spirited 360° Crawls

MISSION

Showcase cognac as the original spirit for many classic cocktails, while engaging trade, media and consumers

STRATEGY

Create dynamic Cognac Crawls in San Francisco and New York featuring 10 top cocktail bars, with pre-launch bar staff seminars, media previews and month-long consumer pushes back by digital partnerships and social media programs

RESULTS

6 crawls in 6 cities
31 bars participated
22 brands featured
100 bartenders educated
860+ consumer tickets sold
$26,421+ raised
534 cognac cocktails made
1,695,534+ online impressions

MISSION

Showcase cognac as the original spirit for many classic cocktails, while engaging trade, media and consumers

STRATEGY

Create dynamic Cognac Crawls in San Francisco and New York featuring 10 top cocktail bars, with pre-launch bar staff seminars, media previews and month-long consumer pushes back by digital partnerships and social media programs

RESULTS

6 crawls in 6 cities
31 bars participated
22 brands featured
100 bartenders educated
860+ consumer tickets sold
$26,421+ raised
534 cognac cocktails made
1,695,534+ online impressions

ALSACE ROCKS

Riffing Off this Terroir-Driven Region with an Integrated Media, Trade and Consumer Campaign

CHAMPAGNE LAURENT-PERRIER

Building a Brand’s Bubbly Personality Through Profiles

AMY’S KITCHEN

Cooking Up Bespoke Content and Events with Food52

PASO ROBLES

Showing Why This California Wine Region is (Even) Cooler Than You Think

GOAT CHEESES OF FRANCE

Slicing into the US with Inaugural Awareness Campaign

BORDEAUX WINES

Changing the Conversation on a Classic Region Through Impactful Press and Events

PROVENCE ROSÉ GROUP

Seeing 4 Top Markets Through Rosé Glasses with Media and Influencers
“ The Cognac Crawl is such a smart and refreshing approach to showcasing Cognac. It is fun and interactive, and features some of the best bars and most talented bartenders in the country utilizing Cognac in their delicious cocktails.”
- Kelly Thorn, Empire State South, Hugh Acheson Restaurants, Atlanta, GA