Building a Brand’s Bubbly Personality through US President Profiles

MISSION

Illustrate what sets this high-quality, family-owned Champagne brand apart from others, through highly targeted and intimate media relations

STRATEGY

Engage US subsidiary President Michelle DeFeo to speak on behalf of Champagne Laurent-Perrier and deliver the brand’s message authentically, through thought-provoking and charming conversations

RESULTS

55+ feature profiles for the brand and its personalities generated
Over 450 Agency-secured placements for 1,094,768,278 total impressions
25+ one-one-one tastings and meeting with press
13 bottles popped on-air

MISSION

Illustrate what sets this high-quality, family-owned Champagne brand apart from others, through highly targeted and intimate media relations

STRATEGY

Engage US subsidiary President Michelle DeFeo to speak on behalf of Champagne Laurent-Perrier and deliver the brand’s message authentically, through thought-provoking and charming conversations

RESULTS

55+ feature profiles for the brand and its personalities generated
Over 450 Agency-secured placements for 1,094,768,278 total impressions
25+ one-one-one tastings and meeting with press
13 bottles popped on-air

COGNAC

A Return to Classic Cocktails’ Roots with Spirited 360° Crawls

ALSACE ROCKS

Riffing Off this Terroir-Driven Region with an Integrated Media, Trade and Consumer Campaign

AMY’S KITCHEN

Cooking Up Bespoke Content and Events with Food52

PASO ROBLES

Showing Why This California Wine Region is (Even) Cooler Than You Think

GOAT CHEESES OF FRANCE

Slicing into the US with Inaugural Awareness Campaign

BORDEAUX WINES

Changing the Conversation on a Classic Region Through Impactful Press and Events

PROVENCE ROSÉ GROUP

Seeing 4 Top Markets Through Rosé Glasses with Media and Influencers

“Teuwen Communications has been our partner since 2014, creating strategic PR campaigns and events that support our growth. They have shared our stories through fresh, exciting and engaging ideas, obtaining great results year over year.“

- Michelle DeFeo, President, Champagne Laurent-Perrier USA