Changing the Conversation on a Classic Region through Impactful Press and Events
MISSION
Feature Bordeaux as an innovative, affordable region that is exciting for all walks of wine lovers—with undiscovered whites, lesser-known appellations, young producers and organic bottlings
STRATEGY
Produce “A Case for Bordeaux” national press samplings integrating these specific themes and partner with leading sommeliers and chefs to stimulate conversation around the key messages for media
RESULTS
61 press unpacked wines
100 brands featured
4 press events executed
109 journalists engaged
MISSION
Feature Bordeaux as an innovative, affordable region that is exciting for all walks of wine lovers—with undiscovered whites, lesser-known appellations, young producers and organic bottlings
STRATEGY
Produce “A Case for Bordeaux” national press samplings integrating these specific themes and partner with leading sommeliers and chefs to stimulate conversation around the key messages for media
RESULTS
61 press unpacked wines
100 brands featured
4 press events executed
109 journalists engaged