Seeing 4 Top Markets through Rosé Glasses with Media and Influencers
MISSION
Launch four Provence rosé brands in New York, Chicago, Dallas and Los Angeles, gain immediate traction on social media through influencer posts and inspire media to include the wines in quality press coverage
STRATEGY
Host a series of fun, casual “happy hours” with the brands’ winemaker on rooftops in each city, to evoke the feeling of being in Provence while enjoying a glass of rosé, and tell an engaging and relatable story through the brands
RESULTS
4 cities visited
49 media and influencers attended
644+ social media impressions
8 times “I love your French accent” was said
MISSION
Launch four Provence rosé brands in New York, Chicago, Dallas and Los Angeles, gain immediate traction on social media through influencer posts and inspire media to include the wines in quality press coverage
STRATEGY
Host a series of fun, casual “happy hours” with the brands’ winemaker on rooftops in each city, to evoke the feeling of being in Provence while enjoying a glass of rosé, and tell an engaging and relatable story through the brands
RESULTS
4 cities visited
49 media and influencers attended
644+ social media impressions
8 times “I love your French accent” was said
