Growing and Tending a Winery’s Digital Identity
MISSION
Establish San Marzano Wines on key social media platforms and cultivate its online audience through entertaining yet educational content that is true to the brand
STRATEGY
Tailor San Marzano’s existing presence on Twitter and Instagram by creating US-specific accounts that speak to the American market, through gorgeous photography, stylish visuals and content that makes sense for the seasons and holidays
RESULTS
417,490+ overall impressions
95+ photos
22 illustrations
3 influencer programs yielding 4,310+ combined likes, 160+ comments and a potential reach of 94,492
