Goat or cow, we know how to spread fromage awareness on different platforms. For the new Goat Cheeses of France PR and marketing campaign, we are launching a brand new website, and a social media and press relations campaign – positioning the French cheeses as The Original Chèvre. The agency also supports the 300 in-store tasting program with marketing materials, including recipes and visuals.
For Cheeses of France, as part of the 6-month PR campaign, we enlisted a Twitter host for a pop-up café. For 8 hours, she tweeted her delicious discoveries to a universe of food and wine aficionados, garnering millions of impressions. Our media outreach yielded multiple hits, and the impromptu visit of talk show host Kelly Ripa brought even more publicity.
How do you turn [olive] oil into liquid gold?
We presented the 25 premium olive oils of O&CO as nectars—not simply ingredients for cooking. For the first time in the U.S. market, these olive oils became part of the artisanal culinary conversation, thanks to our enlisting Rick Moonen as the ambassador chef and implementing messaging that gave the oils “Grand Cru” status. The campaign also launched O&CO’s line of Mediterranean products.
How do you bring a gourmet food brand out of the kitchen?
Though gourmet food purveyor D’Artagnan was well loved by chefs, the brand wanted a higher profile outside the kitchen. We created an 18-month media campaign capitalizing on the company’s 20th anniversary and leveraging co-founder Ariane Daguin as the “face” of the company. Through trade, media and consumer events, people experienced the range of heritage and sustainable products, adding a new dimension to the brand. The campaign garnered significant media coverage including a 4-page story in Traditional Home and Wine Spectator.
How do you create a sweet spot?
We established the first ever Chocolate Show in New York, creating four days of programming as well as managing the publicity, advertising, marketing and partnerships. For 8 years, the agency produced an opening night fashion show featuring 20+ dresses made in chocolate by famous designers. Our program of demonstrations and tastings included renowned pastry chefs and chocolatiers such as François Payard, Jacques Torres, Claudia Fleming and Bill Yosses. The program included an in-store promotion in 40 Barnes & Noble bookstores and partnerships with national brands such as Kitchen Aid and Viking. The show grew from 5,000 attendees to 35,000, while the campaign generated 350 to 450 TV hits and millions of print and online impressions each year.